Author / Marissa
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Branding Beyond Walls
You know that nightmare you have, where you suddenly realize you’ve gone to school in only your underwear? That’s how I imagine it feels to be the superintendent of a small, rural…
June 6, 2018 -
Why I’ve Learned to Love Setbacks… And You Should, Too
Why a growth mindset is just as important for adults as it is for kids Show of hands: how many of you have stumbled in the process of striving toward a goal…
February 1, 2018 -
Why a New Logo Won’t Be Enough
New Year, New Brand? The four things you must have to refresh your identity — and how to get them done. Ah, January! The perfect time to turn over a new leaf.…
January 11, 2018 -
Your New Job Title: Chief Storyteller
Why branding and marketing is part of every staff member’s job description, and how you can help them do it better “We have ambitious goals to expand our network and double the…
October 16, 2017 -
The Stakeholder Feedback You’re Not Getting
What clients, donors and board members wish they could tell you — and how to get them to open up If you’re reading this post, you may be pre-dispositioned to asking for…
August 15, 2017 -
What Your Board Isn’t Telling You About Your Brand
The hidden reason why board members struggle to fundraise, advocate and recruit — and what you can do about it The strength of your board is a proxy for your organization’s overall…
August 1, 2017 -
Top Statewide Award for WPS Rebrand
Springboard Communications is thrilled to congratulate our client Westminster Public Schools on winning the state’s top honors for their district-wide rebranding, which Springboard led in partnership with Ebb + Flow Creative. WPS was recognized by…
April 28, 2017 -
5 Surprising Benefits of Working with Consultants
They’re not what you’d expect. Let’s face it: consultants get a bad rap. When I worked for Denver Public Schools, I was guilty of contributing to the negative narrative. Now that I’ve experienced…
March 2, 2017 -
The 4 Essential Components of a Brand Strategy
Four Foundational Brand Components The idea of a brand means a lot of different things to different people. And agencies who specialize in branding all approach the process in slightly different ways.…
February 22, 2017 -
Testimonial: Steve Saunders, Westminster Public Schools
“Marissa Ferrari was instrumental in leading the rebranding process for Westminster Public Schools (formerly Adams County School District 50). In addition to guiding us smoothly through the process and making smart recommendations, Marissa was adept…
February 1, 2017
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