Author / Marissa
-
4 Ways to Win a Ballot Measure
Win Support by Appealing to Adult Learning Styles Last November, Denver voters overwhelmingly supported Denver Public Schools’ proposed bond and mill levy package–a whopping $628.6 million worth of improvements. While school districts can’t…
February 1, 2017 -
Making the Case for Discovery (Part 2)
In a previous post, I wrote about how an otherwise routine discovery process revealed a breathtaking data point. And how that insight led to a widely appealing story angle that generated a surprising…
May 11, 2016 -
Making the Case for Discovery (Part 1)
Every educator I’ve ever known constantly feels like they’re behind the eight ball, including communicators who support educators. Too often, they’re asked to churn out work within a week, or maybe within…
April 15, 2016 -
5 Best Practices in School Brochures
Boost Your School’s Brand Image As the number of school options available to families continues to increase, it’s in every school leader’s best interests to clearly communicate what makes your school stand…
April 8, 2016 -
The Possibility Gap
In early 2014, I’d been part of the communications team at Denver Public Schools for almost five years. The job was demanding — and inspiring — enough that it had brought me…
March 14, 2016 -
Case Study: Before #teachstrong, There Was #elevatingteaching (Part 2)
In a previous post, I shared the first half of a case study looking at how Springboard Communications was able to help PEBC garner lots of media coverage for their incredible work to…
February 8, 2016 -
Case Study: Before #teachstrong, There Was #elevatingteaching (Part 1)
Photo Credit: Nic Garcia, Chalkbeat Colorado In November 2015, a coalition of 40 well-known education organizations launched a collaborative campaign under the banner Teach Strong. The campaign partners pledged to start a national…
January 18, 2016 -
15 School Marketing Tactics in 30 Minutes or Less
Is there a time when a strategy shouldn’t be innovative? Yes: when you’re a busy principal charged with running a school marketing program in your spare time. School Marketing Toolkit To help…
January 17, 2016 -
Case Study: Branding Teacher Leadership (Part 1)
Is your exciting new initiative at risk of death by edu-speak? School districts across the country are embracing teacher-leadership initiatives, and many are looking to the example set by Denver Public Schools. In 2013,…
January 16, 2016
Recent Posts
Archives
Categories
Tags.
Categories
- Branding (12)
- Case Study (9)
- Consulting (1)
- Discovery (2)
- Market Research (4)
- Media Relations (1)
- Merger (2)
- School Marketing (3)
- Social Media (1)
- Strategy (7)
- Testimonial (1)
- Uncategorized (3)
Recent Comments