Tag / foundational messaging
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The 4 Essential Components of a Brand Strategy
Four Foundational Brand Components The idea of a brand means a lot of different things to different people. And agencies who specialize in branding all approach the process in slightly different ways.…
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Why I’ve Learned to Love Setbacks… And You Should, Too
Why a growth mindset is just as important for adults as it is for kids Show of hands: how many of you have stumbled in the process of striving toward a goal…
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Branding Beyond Walls
You know that nightmare you have, where you suddenly realize you’ve gone to school in only your underwear? That’s how I imagine it feels to be the superintendent of a small, rural…
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Why a New Logo Won’t Be Enough
New Year, New Brand? The four things you must have to refresh your identity — and how to get them done. Ah, January! The perfect time to turn over a new leaf.…
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What Your Board Isn’t Telling You About Your Brand
The hidden reason why board members struggle to fundraise, advocate and recruit — and what you can do about it The strength of your board is a proxy for your organization’s overall…
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Top Statewide Award for WPS Rebrand
Springboard Communications is thrilled to congratulate our client Westminster Public Schools on winning the state’s top honors for their district-wide rebranding, which Springboard led in partnership with Ebb + Flow Creative. WPS was recognized by…
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