Category / Case Study / Discovery / Market Research / Strategy
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Making the Case for Discovery (Part 1)
Every educator I’ve ever known constantly feels like they’re behind the eight ball, including communicators who support educators. Too often, they’re asked to churn out work within a week, or maybe within…
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Making the Case for Discovery (Part 2)
In a previous post, I wrote about how an otherwise routine discovery process revealed a breathtaking data point. And how that insight led to a widely appealing story angle that generated a surprising…
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Your New Job Title: Chief Storyteller
Why branding and marketing is part of every staff member’s job description, and how you can help them do it better “We have ambitious goals to expand our network and double the…
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![A smiling teacher holds up a sign that reads "Students will get 40 minutes of math instruction outdoors per week."]()
Branding by Nature
“You came into our lives exactly when we needed you – and Good Natured Learning is proving to be the best name for our organization. You have a gift and I’m grateful…
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Branding Beyond Walls
You know that nightmare you have, where you suddenly realize you’ve gone to school in only your underwear? That’s how I imagine it feels to be the superintendent of a small, rural…
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Top Statewide Award for WPS Rebrand
Springboard Communications is thrilled to congratulate our client Westminster Public Schools on winning the state’s top honors for their district-wide rebranding, which Springboard led in partnership with Ebb + Flow Creative. WPS was recognized by…
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4 Ways to Win a Ballot Measure
Win Support by Appealing to Adult Learning Styles Last November, Denver voters overwhelmingly supported Denver Public Schools’ proposed bond and mill levy package–a whopping $628.6 million worth of improvements. While school districts can’t…
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Case Study: Before #teachstrong, There Was #elevatingteaching (Part 2)
In a previous post, I shared the first half of a case study looking at how Springboard Communications was able to help PEBC garner lots of media coverage for their incredible work to…
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Case Study: Before #teachstrong, There Was #elevatingteaching (Part 1)
Photo Credit: Nic Garcia, Chalkbeat Colorado In November 2015, a coalition of 40 well-known education organizations launched a collaborative campaign under the banner Teach Strong. The campaign partners pledged to start a national…
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Case Study: Branding Teacher Leadership (Part 1)
Is your exciting new initiative at risk of death by edu-speak? School districts across the country are embracing teacher-leadership initiatives, and many are looking to the example set by Denver Public Schools. In 2013,…
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