Month / May 2024
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Making the Case for Discovery (Part 1)
Every educator I’ve ever known constantly feels like they’re behind the eight ball, including communicators who support educators. Too often, they’re asked to churn out work within a week, or maybe within…
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Making the Case for Discovery (Part 2)
In a previous post, I wrote about how an otherwise routine discovery process revealed a breathtaking data point. And how that insight led to a widely appealing story angle that generated a surprising…
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The 4 Essential Components of a Brand Strategy
Four Foundational Brand Components The idea of a brand means a lot of different things to different people. And agencies who specialize in branding all approach the process in slightly different ways.…
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5 Surprising Benefits of Working with Consultants
They’re not what you’d expect. Let’s face it: consultants get a bad rap. When I worked for Denver Public Schools, I was guilty of contributing to the negative narrative. Now that I’ve experienced…
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The Stakeholder Feedback You’re Not Getting
What clients, donors and board members wish they could tell you — and how to get them to open up If you’re reading this post, you may be pre-dispositioned to asking for…
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Why I’ve Learned to Love Setbacks… And You Should, Too
Why a growth mindset is just as important for adults as it is for kids Show of hands: how many of you have stumbled in the process of striving toward a goal…
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Your New Job Title: Chief Storyteller
Why branding and marketing is part of every staff member’s job description, and how you can help them do it better “We have ambitious goals to expand our network and double the…
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![A smiling teacher holds up a sign that reads "Students will get 40 minutes of math instruction outdoors per week."]()
Branding by Nature
“You came into our lives exactly when we needed you – and Good Natured Learning is proving to be the best name for our organization. You have a gift and I’m grateful…
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