Tag / storytelling
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Your New Job Title: Chief Storyteller
Why branding and marketing is part of every staff member’s job description, and how you can help them do it better “We have ambitious goals to expand our network and double the…
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Branding Beyond Walls
You know that nightmare you have, where you suddenly realize you’ve gone to school in only your underwear? That’s how I imagine it feels to be the superintendent of a small, rural…
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Why a New Logo Won’t Be Enough
New Year, New Brand? The four things you must have to refresh your identity — and how to get them done. Ah, January! The perfect time to turn over a new leaf.…
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What Your Board Isn’t Telling You About Your Brand
The hidden reason why board members struggle to fundraise, advocate and recruit — and what you can do about it The strength of your board is a proxy for your organization’s overall…
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