Category / Case Study / Discovery / Market Research / Strategy
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Making the Case for Discovery (Part 1)
Every educator I’ve ever known constantly feels like they’re behind the eight ball, including communicators who support educators. Too often, they’re asked to churn out work within a week, or maybe within…
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Making the Case for Discovery (Part 2)
In a previous post, I wrote about how an otherwise routine discovery process revealed a breathtaking data point. And how that insight led to a widely appealing story angle that generated a surprising…
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The Stakeholder Feedback You’re Not Getting
What clients, donors and board members wish they could tell you — and how to get them to open up If you’re reading this post, you may be pre-dispositioned to asking for…
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Why I’ve Learned to Love Setbacks… And You Should, Too
Why a growth mindset is just as important for adults as it is for kids Show of hands: how many of you have stumbled in the process of striving toward a goal…
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