Top Statewide Award for WPS Rebrand

Springboard Communications is thrilled to congratulate our client Westminster Public Schools on winning the state’s top honors for their district-wide rebranding, which Springboard led in partnership with Ebb + Flow Creative.

WPS was recognized by the Colorado School Public Relations Association with their Medallion Award, which is the highest honor given in the K-12 public education sector. The award celebrated the new brand strategy, messaging, renaming and tagline developed by Springboard Communications in partnership with the district’s superintendent and senior leadership team, as well as the visual identity crafted by Ebb + Flow.

WPS, formerly Adams County School District 50, engaged Springboard Communications to develop a brand strategy that would align perceptions of the district with their commitment to highly personalized learning, equity and continued improvements in school quality. Springboard recommended a messaging concept that highlights the incredible commitment teachers, families, and leaders make toward helping every child realize their unique and limitless potential.

In WPS, “Education is Personal” because teachers know and care for students like family, and through the district’s unique personalized-learning approach, have the tools to tailor their teaching for each child’s interests, talents and challenges.

Ebb + Flow developed a visual identity that represents this one-of-a-kind approach to personalized learning with modern, fresh colors and design elements that symbolize innovation, warmth and joy. We are honored to celebrate this recognition with our partners.