Category / Branding / Case Study / Discovery / Market Research / Strategy
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Making the Case for Discovery (Part 2)
In a previous post, I wrote about how an otherwise routine discovery process revealed a breathtaking data point. And how that insight led to a widely appealing story angle that generated a surprising…
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Making the Case for Discovery (Part 1)
Every educator I’ve ever known constantly feels like they’re behind the eight ball, including communicators who support educators. Too often, they’re asked to churn out work within a week, or maybe within…
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