New Year, New Brand? The four things you must have to refresh your identity — and how to get them done.

Ah, January! The perfect time to turn over a new leaf. For the lucky among us, that may include refreshing your organization’s brand — or developing a brand from the ground up.

But if you’re thinking of starting with your logo or visual identity — take a step back. Done well, your logo should represent your brand and symbolize your personality, your values and your story.

And those are exactly the things you need to articulate before starting work on a logo.

Click here to learn more about the four essential components of a brand, illustrated with real examples from school districts and education non-profits.

Then, check out our “Branding 101” tips for how to create these pieces strategically and efficiently.

And, if we can help in any way, say hello!